How exactly fonts and texting affect our mood?

cool fontsWhy calligraphy fonts have an impact on us

The majority of us are visual people. We perceive the information in a visual way, and that is partially why we spend so much time on our gadgets. But there is also subconscious info.
Good admen and marketers know about that and use different symbols with a special meaning in the logos and videos promotions of all kinds. There are many researches on how they affect us. Continue reading