Western fonts are one of the retro letter categories. They somewhat differ from other retro typefaces though, and exactly resemble the cowboy style patterns and overall atmosphere.
Why would one choose them in modern life then? First, Western fonts are perfect for impressive headings and advertising posters. They also look great on the skin as the tattoo elements.
The difference between western alphabets is only slightthough, since they would lose their themed pattern otherwise. They may only differ in coloring and thickness, the shadow effects, etc.
Specialists highly recommend Western fonts for catching the audience’s attention quickly. They accompany the best such products and gifts as the craft food and the cowboy-styled handmade.
No wonder many manufacturers and artists prefer exactly this category of fonts for the gift certificates, postcards, Instagram posts, all kinds of online and offline promotions and decorations.
The baby boomers and older generation adore the Western letters, which allows to use them in virtual newspapers and forums for this target audience. Designers love these cool fonts at all times too.
One little hint for commercial use, western fonts are created for expressing and serving the true masculinity. Therefore, any goods and items meant for alpha males or their fans, may need this font style.
Colognes, underwear, sportive stuff, energetic drinks and such, should be promoted exactly with Western lettering and symbols. It guarantees the best result and most successful outcome at the end.
It doesn’t make sense to use them for ultra-modern and urbanistic products though, including the online magazines for men and contemporary culture events. There are more suitable cool fonts for that.
All areas that aren’t connected with the high-tech style, are compatible with Western fonts and can potentially profit from them a lot.